Brand Description


Digital Camera

Ever since the launch of the first-generation Handycam®video camcorder in 1985, Sony has created a wide variety of cameras that make it easy for users to enjoy high-quality still images and movies.

Sony’s interchangeable lens camera α series and digital still camera Cyber-shot® range are equipped with state-of-the-art technology, combining high image quality and great portability. Through such innovative products, Sony continues to offer a unique imaging experience for a variety of professional and enthusiast photographers.

TV & Video

In 1960, Sony launched the world’s first direct-view portable transistor TV, and developed the world’s first transistor-based videotape recorder the following year.

Sony has since continued to release televisions and video equipment that boast industry-leading technologies and designs. Going forward, through the stunning reality of visuals created by big-screen TVs and dynamic sound, Sony will transform the viewing experience from “watching” to “feeling.”


Sony launched Japan’s first tape recorder in 1950, then went on to release the Walkman® personal stereo cassette tape player in 1979.

Sony has consistently revolutionized the culture of music-listening; and today, committed to delivering excitement and entertainment of audio and visual to everyone, Sony offers a wide range of audio products, from Walkman® and headphones to home entertainment audio product.

Professional Products & Solutions

Sony has spent more than 50 years honing its technological excellence in the field of broadcasting and in the professional products.

Sony’s high global share in this field is broadly recognized by the world, having earned the company a number of Emmy Awards—one of the most prestigious prizes in the broadcasting industry. Sony products are widely used onsite in the production of movies and television shows, as well as in live sport productions. Furthermore, Sony will provide new value through end-to-end solutions that meet the needs of various customers by incorporating technologies enhanced in the area of content creation. This will be achieved through products and solutions, which include digital cinema projectors for movie theaters, lecture recording and distribution systems for education, and video conference systems for corporate and other uses.


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